Currently Doordarshan is trying to improve its studios and programmes while its primary aim is to serve the country. After the introduction of private channels Doordarshan is struggling to keep its position in the television space. Doordarshan transmitted over a network of nearly 1,400 terrestrial transmitters in 2017, with 46 studios producing TV programmes.

On 17 November 2014, Doordarshan director-general Vijayalaxmi Chhabra introduced a pink-and-purple colour scheme and a new slogan: Desh Ka Apna Channel ('The country's own channel').

Live telecasts of the opening and closing ceremonies of the 2012 Summer Olympics were broadcast on its national channel, and DD Sports provided round-the-clock coverage. Two years later, Doordarshan as a TV network finally took shape: the then sole TV channel was split into the nationally aired DD-1 and city channel DD-2, later rebranded in 1993 as DD National and DD Metro. Colour television began in India with the live telecast of the Independence Day speech by Prime Minister Indira Gandhi on 15 August of that year, followed by the colour telecast of the 1982 Asian Games in Delhi. National telecasts ( DD National) was introduced in 1982. In 1982, Doordarshan became a national broadcaster. The All India Radio and Doordarshan were placed under the management of separate directors-general in New Delhi. Television service was separated from radio on 1 April 1976. Until 1975 only seven Indian cities had television service, and Doordarshan was the country's sole television provider. Television service was extended to Bombay (now Mumbai) and Amritsar in 1972. Krishi Darshan debuted on Doordarshan on 26 January 1967, and is Indian television's longest running program. Salma Sultan joined Doordarshan in 1967, and became a news anchor. Regular daily transmission started in 1965 as part of All India Radio, with a five-minute news bulletin read by Pratima Puri. The channel began modestly as an experimental broadcaster in Delhi on 15 September 1959, with a small transmitter and a makeshift studio. A stamp on Doordarshan's 60th Foundation Day.

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